The very brands that built their reputation through independent fly shops are now shifting to direct-to-consumer (DTC) sales, leaving the local shops that championed them in the dust.
The independent fly shop is more than a store—it’s the heart of the fly fishing community. It's the ultimate social network for fly anglers. Without local shops, the sport loses something invaluable: mentorship, expertise, and a gathering place for anglers of all skill levels.
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